The objective was to create an identity and base its core web design around the identity. This website design utilizes nuanced grid techniques to keep an organized, but fluid placement of content. This helps prevent content from overflowing or feeling out of place, should an individual or group of people choose to start a horror website. The mobile version design of Horror-ific Consumer demonstrates the website's ability to be accessible to all device users. This project was developed using Adobe Photoshop as well as Illustrator.

As a whole, Horror-ific Consumer is an enterprise for the embodiment of horror dedicated to delivering as much horror content as any horror fan would desire. This includes its very own merchandise that people can take with them, all in the name of supporting the brand.

Part of the Horror-ific Consumer brand also allows everyone to showcase their support, through its very own clothing. The more one buys, the more they spread the horror.